4Walls website not a luxury for prestige home builder

Kelly Savvides, 4Walls Business Manager was interviewed by Business Review Weekly BRW magazine last week regarding the uniqueness of a small luxury prestige builder investing in business intelligence (the 4Walls website) as a deliberate marketing and customer service strategy.

Here is an exert of the BRW article:

....small businesses, which stand to gain the most from investing in IT services are often most reticent to take advantage of the opportunities technology provides.

.....SME's are often founded and run by specialists....the carpenter...know their trades, but don't necessarily have the time to investigate emerging technologies...those who do take the time to investigate and invest in IT, however, often establish for themselves a substantial competitive advantage over their competitors, and ultimately enable themselves to exploit the access to resources, staff and range of customers that otherwise would be out of their reach.

....By integrating search engine optimisation technology into the company's website, 4Walls was able to respond in a more targeted way to web-based searches. And as a result, it could win more work.

"There's no point in having an aesthetically pleasing web site that no one can find", Savvides says. "We only need to win one contract as a result of being easier to find on the web and we cover the extra cost of making it more functional".